"Or to say this in another way, in practice Equivalency is the ability to use the visual world as the plastic material for the photographer's expressive purposes. He may wish to employ the recording power of the medium, it is strong in photography, and document. Or he may wish to emphasize its transforming power, which is equally strong, and cause the subject to stand for something else too. If he uses Equivalency consciously and knowingly, aware of what he is doing, and accepts the responsibility for his images, he has as much freedom of expression as any of the arts".  -Minor White

Carry me through these terrible graduate applications!!!!

MMM. Barthes on Plastic.  Don't know where my copy of Mythologies has gone :(

"Plastic is wholly swallowed up
in the fact of being used: ultimately, objects
will be invented for the sole pleasure of
using them."




Jeremy Gilbert Rolfe in Bomb

"Cheap whimsy is the conformist mode of our time, it signifies power over knowledge by way of contempt for knowledge, the arrogance of those who already have power...Cheap whimsy prolongs the status quo by pretending to dismiss it, just as October or Artforum prolong the Duchampian academicism which binds them by way of periodically publishing articles which seem to call things into question but ask no questions at all of the apparatus of inquiry and the presumptions behind it. I feel myself beginning to sound purplishly melodramatic."

BOOM